If you have your own checklist, then you have your own ‘Yoast’ plugin, essentially. WordPress may have the Yoast plugin, but that’s basically just an active checker which literally checks your SEO game as you go. Now, I don’t know what their annual revenue or profit margins are, but we KNOW they’re making lots of money if for no other reason than they just started buying ads during the Super Bowl. That would mean poor traffic to their customer’s websites and eventually, those customers would jump ship then Squarespace would eventually shut down because they couldn’t retain their customer base and wouldn’t be making any money. It’s safe to say that Squarespace couldn’t continue to grow successfully as a business if their sites still had terrible SEO. Nearly 20 years old now, the company has changed A LOT –and for the better. It was new and Anthony (the founder, in case you missed my history lesson, above) had ultimately built the platform to fill his own site design needs, which just happened to vibe with a few hundred thousand other people too. In the early stages, it wasn’t good for SEO & I believe that is where this myth originated (in truth, but old truth). If I remember correctly, he remained the company’s only employee until 2006 when he slowly began to build a team. He says there were few legit options at the time if you wanted a website that also looked nice, without coding it from the ground up and those that did exist, Anthony didn’t like because the design wasn’t a priority function of the product. At 21 when he decides to build his own online presence he gets frustrated & begins noticing a common theme online: people wanted a better-looking website. There’s a fantastic episode on NPR’s podcast “How I Built This” where they interview Anthony Casalena, founder & owner of Squarespace.Īnthony taught himself programming, starting at age 15.
The company was developed in 2003 and officially “founded” in 2004 by a 21-year-old student at the University of Maryland in Baltimore (US).
And not only that, but if some of these myths were true, I wouldn’t be recommending Squarespace to anybody, much less using it myself. Yes, that does technically make me biased toward Squarespace, but you can bet your ass I’ve hunted for the truth many times (no matter what it actually is) before coming to a decision on the topic. Today I’m debunking popular Squarespace myths, from my own research for the truth and my own experience using the platform for both myself and my clients. Why am I talking about bias & research? Because today’s topic is a fiery 🔥 one and it tends to be refuted by extremely biased folks who don’t have personal experience to judge from.
You have to investigate for yourself and use reputable sources during the investigation. 🥦 (Side note, whyyyy do we do this?)Īs a kid, you have your parent/guardian to correct you or tell you something like: “How do you know you don’t like it if you’ve never tried it?”Īs an adult though, hopefully, you have your friends & family, and in your business hopefully you have your team, your mastermind, your coach, or even yourself, if you’re a solopreneur, –to remind you that just because you think or feel something, that doesn’t make it true. I’m talking about you telling your mom you ‘hated’ broccoli as a kid… before you ever tried it. There’s something I very much dislike about unconfirmed bias.
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